Case of an Exhibition Booth Implementing Immersive Content with a Glasses-Free 3D Display

Overview

• Customer: Lotte Caliverse

• Industry: Exhibition / Brand Promotion / IT & Consumer Electronics Event / Metaverse Content
• Solution: 65-inch and 32-inch glasses-free 3D displays and MOPIC 3D SDK for creating 3D interactive content
• Key Result:
  - Implementation of metaverse 3D content with interaction on a glasses-free 3D display
  - Built an immersive exhibition environment that visitors can experience immediately without separate equipment
  - Improved booth stay time and visitor engagement

1. Background and Challenge

At large exhibitions, visual differentiation that can quickly attract visitor attention among many brand booths is important. However, conventional 2D displays had limitations in fully delivering the spatial feel of metaverse content and 3D graphics. In addition, VR content often requires users to wear HMD equipment, which makes it inconvenient and reduces the number of visitors who continue to the actual experience.

2. MOPIC’s Solution

Lotte Caliverse applied MOPIC’s glasses-free 3D display and 3D SDK to the main experience area of its exhibition booth to create immersive metaverse content.

Glasses-Free 3D Display Optimized for Exhibition Environment

MOPIC installed 65-inch and 32-inch glasses-free 3D displays considering booth flow and visitor viewing distance.

Interactive Content Implementation Using 3D SDK

Using MOPIC’s 3D SDK, Lotte Caliverse implemented its existing metaverse content in glasses-free 3D.

• Support for real-time interaction with 3D objects
• Stereoscopic visualization of metaverse content

Through this, an interactive content environment was created to increase visitor participation.

3. Result and Value

Stronger Visitor Attention

Visitors were able to experience a stereoscopic effect where products and content seemed to pop out of the screen without separate equipment.

Stronger Interactive Exhibition Experience

Through an intuitive 3D experience environment, visitor stay time increased and booth engagement improved.

Strengthened Brand Experience

Through exhibition presentation using glasses-free 3D technology, Lotte’s metaverse content and brand image could be delivered effectively.

Customer Interview

At this exhibition, we operated MOPIC’s glasses-free 3D display together with the existing VR experience zone to increase visitor immersion. Because visitors could experience stereoscopic content immediately without wearing separate equipment, more people naturally gathered in front of the booth. By watching visitor reactions on site, we could confirm that the glasses-free 3D display greatly improved the exhibition experience.